The 30-Minute Solution

Fast-track your growth for your accounting and bookkeeping practice

Over the last 22 years of working with over 1800 accounting firms worldwide, if I’ve noticed any pattern over and over again, it’s that cry of, “We just don’t have the time!”

Now whether that’s true or not is up for debate but what’s for sure is while we remain heavily involved in the delivery of compliance work, we will always struggle to find the time to grow the practice in a meaningful and sustained way. 

Therefore the questions arise:

  • Is it possible to grow my practice?
  • Is it possible to increase my average fees?
  • Is it possible to reduce any client attrition I suffer from?
  • Is it possible to stop being knocked down on price?
  • Is it possible to do all these things in short bursts of activity?


The answer to all these questions is, yes it is! 


For all the reasons mentioned, this is why I have developed the 30-Minute Solution so you can grow your practice in a bite-sized, manageable, monitored way and yield a direct measurable return on investment.

The 30-Minute Solution is exactly this and has been designed to:

  • Build-in 30 minutes of focus, concentration and vision on the future of your practice rather than its current situation
  • Give you bite-sized instruction, insight and inspiration to motivate you to make small but impactful changes in your firm 
  • Make improvements to all of the metrics you find desirable, such as top and bottom line, average fee level and even service lines you are delivering to clients over and over again


One thing is for sure, there is HUGE potential in your firm.

I know this. 

Experience has taught me this. 

How that potential is realised is completely in your control. This 30-minute solution is guaranteed to make sure you get started and stay on the right path to continual business development on a budget. 


What's In the 30-Minute Solution?

Each month you have access to a teaching principle with relevant resources and come away with actionable steps you can implement immediately. Each month a new module is unlocked with four deliverables inside.

  • USP Principle: You will have access to a USP Principle which is delivered exclusively to my elite consultancy membership

  • Summary PDF: You will be given a copy the summary report shared with my membership community which sets out details of the USP principle so you can add in your own actions and reference easily

  • All Access Pass: You will have access to an episode of one of my 350+ pieces of content in the All Access Pass to deepen the level of knowledge

  • Advisor Angle: Access to the Advisor Angle video with an actionable tip to implement into your firm straight away and reap the benefits

Resources Included

  • USP Principle

    A monthly USP Principle video and accompanying PDF

  • Martin's Vault

    Access to Martin's vault of resources included each month

  • Advisor Angle

    A monthly Advisor Angle from Martin with a topic of the month

Growth Success on a Budget

...in just 30-minutes a month

The 30-minute solution is aimed at the caring, proactive professionals in the accounting and bookkeeping profession who truly want to look after their clients, have more time to grow their practice and stop relying on compliance and low-balling clients.

A bite-sized manageable solution to focus on for 30-minutes every month and see tangible results in the shortest time.
Buy Now for $29.99 per month

Practice Growth in Action

What accountants and bookkeepers say

  • "Tremendous value for money"

    This is a clear pathway to success. There is huge value in what is being presented with valuable resources to educate you on the 'how'. Tremendous value for the money, excellent actionable content and superb support.

    Kay Westmorland

  • "It's great to have a blueprint to follow"

    What I find most valuable is it breaks down advisory into manageable steps. The programme has so much to offer that it's great to have a blueprint to follow now.
    So much info to work with all at your fingertips.

    Helane Dollinger

  • "A clear-cut strategy in growing my business"

    I finally have a clear-cut strategy in growing my business and building my advisory services. The programme offers insights into advisory and new technology that will help you streamline your business. You won't regret joining.

    Denise O'Rourke

Meet Martin Bissett

Founder of The Bissett Group

Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago.

Martin now advises both accounting practitioners and FinTech companies alike, at board level.  

What's in The 30-Minute Solution?

Content is released month by month. So far the topics are as follows with new content being added every month

  • 1

    Solution 1

    • Upward Spiral Principle : Challenges to Growth

    • Upward Spiral Principle: Challenges to Growth PDF Summary

    • New Clients NOW: Fee Growth Challenges

    • Advisor Angle: Give Your Clients a Commercial Hug
  • 2

    Solution 2

    • Upward Spiral Principle: P.R.O.G.R.E.S.S.

    • Upward Spiral Principle: P.R.O.G.R.E.S.S. PDF Summary

    • New Clients NOW: P.R.O.G.R.E.S.S.

    • Advisor Angle: Looking After Your Team

  • 3

    Solution 3

    • Upward Spiral Principle: STORY

    • Upward Spiral Principle : STORY PDF Summary

    • Frequently Asked Questions-Episode 11: How to get website enquiries to yield higher fees? (The value of story)

    • Advisor Angle: Strengthen Strategic Partnerships
  • 4

    Solution 4

    • Upward Spiral Principle: Growth %

    • Upward Spiral Principle: Growth % PDF Summary

    • Practice Growth Checklist PDF

    • Advisor Angle: Cashflows and Reserves

  • 5

    Solution 5

    • Upward Spiral Principle: Pricing

    • Upward Spiral Principle: Pricing PDF Summary

    • The Bottom Line: Pricing

    • Advisor Angle: Long Term Investments
  • 6

    Solution 6

    • Upward Spiral Principle: Firm of the Future

    • Upward Spiral Principle: Firm of the Future PDF Summary

    • New Clients NOW: The NOW Accountant

    • Advisor Angle: Perspective
  • 7

    Solution 7

    • Upward Spiral Principle: Attracting 'Grade A' Clients in a Pandemic

    • Upward Spiral Principle: How to Attract 'Grade A' Clients in a Pandemic

    • Live in Paris: Marketing in the Accounting Profession and Results

    • Advisor Angle: Maximise Your Return to Growth
  • 8

    Solution 8

    • Upward Spiral Principle: A Simple Guide to Advisory

    • Upwards Spiral Principle: A Simple Guide to Advisory

    • New Clients Now: Advisory and Being the Superior Accounting Firm

    • Advisor Angle: Debt Leverage
  • 9

    Solution 9

    • Upward Spiral Principle: Do You Want to Survive or Thrive in 2021?

    • Upward Spiral Principle: Do You Want to Survive or Thrive?

    • Practice Growth Checklist: Prepare for the year ahead

    • Advisor Angle: Count Your Blessings
  • 10

    Solution 10

    • USP Principle: The Target - Goals

    • Upward Spiral Principle: The Target

    • Advisor Angle: Proactivity Should Be the NORM
  • 11

    Solution 11

    • USP Principle: Culture

    • USP Principle: Culture

    • Farnell Clarke Personality Book Example (See USP Principle video)

    • Advisor Angle: STOP Relying on Referrals

  • 12

    Solution 12

    • USP Principle: Marketing: Strategy vs Tactics

    • USP Principle: Marketing: Strategy vs Tactics

    • Marketing Momentum: The Message

    • Advisor Angle: Reserves for a Rainy Day

  • 13

    Solution 13

    • USP Principle: The App Stack: Part 1

    • USP Principle: The App Stack: Part 1

    • Advisor Angle: Beyond Compliance
  • 14

    Solution 14

    • USP Principle: Building The Pipeline

    • USP Principle: Building The Pipeline

    • Advisor Angle: It's Not All Doom and Gloom
  • 15

    Solution 15

    • USP Principle: The Only 3 Prices You’ll Ever Need

    • USP Principle: The Only 3 Prices You'll Ever Need

    • Advisor Angle: It Was Always The Time For Advisory
  • 16

    Solution 16

    • The Beautician - Setting the Scene

    • The Beautician - A New Client Case Study (part 1)

    • The Beautician - A New Client Case Study (part 2)

    • The Beautician - A New Client Case Study (part 1)

    • The Beautician - A New Client Case Study (part 2)
  • 17

    Solution 17

    • USP Principle: Advisory Defined

    • Advisor Angle: Measuring Productivity

    • USP Principle: Advisory Defined
  • 18

    Solution 18

    • USP Principle: The App Stack Part 2

    • USP Principle: The App Stack Part 2

    • App Advisory Playbook from App Advisory Plus

    • Advisor Angle: Are You Delivering Value?

  • 19

    Solution 19

    • USP Principle: Pipeline Part 2

    • How to Build a New Client Pipeline

    • Sample A.C.C.O.U.N.T.S Spreadsheet (bonus)
  • 20

    Solution 20

    • What Shape is Your Firm In?

    • What Shape is Your Firm In?
  • 21

    Solution 21

    • How to Set the Right Price for your Accounting Services?

    • How To Set the Right Price For Your Services

    • There Are Only 3 Prices You'll Ever Need