Build Your Firm's New Client Pipeline

...and get new clients as early as next week!

Every firm should be able to forecast their growth proactively. What kind of adviser wouldn’t?

How to build a new client pipeline is THE definitive walkthrough of the fundamental 8-Stage Process to assemble your first New Client Pipeline so that you can start working right away and get new clients, as early as next week!

This guide includes a series of questions to help you discover and begin the process of keeping track of where your new fees and growth is going to come from.

When you have this in place within your practice, you will find it easy to grow proactively, but in a monitored and managed way, prioritising where you need to focus your efforts.

It is important that we know, at any given point, where our pipeline stands. We need to be able to project our bottom line and also know where we stand if we lose a regular client and where that replacement income will come from.

Meet Martin Bissett

Founder of Addviser+

Martin Bissett is the founder of the Upward Spiral Partnership, the international consulting firm that specialises in enabling the accounting profession to win higher-end clients, create leaders from their ranks and save lives.

His professional purpose is to alert the accounting profession to the profound outcomes that their advisory expertise can create in the lives of their clients.

At the same time, he also alerts the accounting profession to the profound difficulties that can arise in the lives of their clients when they choose not to educate their clients about the impact that their advisory expertise can have.

The Upward Spiral Partnership is the 4th business Martin has played a key role in building and the first of his own. 

In the first 5 years of USP, Martin has: 

  • Been engaged/retained by 4 of the World's Top 10 Accounting associations and 6 of the Top 10 in the UK. 
  • Authored 9 books including Passport to Partnership, content from which has been adopted into the curriculum of AAT Level 3 courses, and taught in selected UK colleges and US CPA Societies.  
  • Been retained by Accountingweb as a judge of their prestigious practice excellence awards for three years in a row. 
  • Been highlighted as ‘one to watch’ in AccountingToday’s Top 100 Most Influential countdown for 2 years running. 
  • Spoken on 4 continents. 
  • Created several trademarked items of intellectual property including the ACCOUNTS™ system and ‘Martin’s Relationship Pricing™’ Model. 
  • Written for several professional publications including AccountingToday, AccountingWeb, CPA Practice Advisor and Chartered One. 
  • Sat on many international expert panels and guested on professional podcasts in the US, UK, and Australia. 
  • Sits on a parliamentary steering committee tasked with bringing advisory services to the fore in the accounting profession.


The outcome of Martin’s work is profitable new business for the practices he is engaged by, alongside the fine-tuning of teams of partners and emerging leaders who can develop new business by increasing their commercial awareness for themselves, without significant ongoing third party assistance. 

Previously, Martin served 10 years as a director (appointed at age 26) on the board of a marketing consultancy firm serving the accounting profession. There, he held the responsibility for the growth of the client base including six of the U.K.’s top 30 accountancy firms. 

He now coaches, mentors, speaks, trains and consults with accounting firms worldwide.

In total, he has worked with over 1800 firms of accountants and found it unnecessary to keep track of his contributions to the new business growth of those firms once it surpassed £500m collectively. 

What's Inside?

  • 1

    How to Build a New Client Pipeline

    • An Introduction - How to Build a New Client Pipeline

    • USP Principle: Building the Pipeline

    • How to Build a New Client Pipeline PDF

    • A.C.C.O.U.N.T.S. Spreadsheet sample

Build Your Pipeline

Get your firm's new client pipeline off to a flying start today.