Martin Bissett
About the Instructor
My core belief is that those in the accounting profession can support business owners more than any other professionals. As a client of an accounting firm myself, I know what it is to be supported during the peaks and troughs of building a business. Therefore my courses here draw on my 20+ years of working with accounting professionals to dramatically grow your practice while supporting your business owner clients, just like me.
This high-impact, micro-learning video course will get you the consistent momentum you need to make incremental changes that result in getting more new clients quickly for your accounting firm.
This exciting new program is comprised of 50 short but meaty episodes that each provide a major tip, technique, template or model for accelerating your accounting firm to attract and win top-quality clients right now.
Using this time-saving learning method you'll acquire a complete business development infrastructure you can build one step at a time, no matter how busy you are.
Course Contents
Course Content
- Episode 1 - P.R.O.G.R.E.S.S. FREE PREVIEW
- Episode 2- Dealing with Prospects Who Fail to Sign Up
- Episode 3 - Questions to Winning New Clients
- Episode 4 - How to Read the Client
- Episode 5 - The Fastest Way to Kill an Opportunity
- Episode 6 - Mindset Curve
- Episode 7 - Be Superior
- Episode 8 - Communicating Your Value
- Episode 9 - Pipeline Building FREE PREVIEW
- Episode 10 - A.C.C.O.U.N.T.S.
- Episode 11 - Many Sources of Rain
- Episode 12 - Sell is a Four-Letter Word
- Episode 13 - The Model for Winning New Fees
- Episode 14 - Resolving Concerns
- Episode 15 - Cross Supporting
- Episode 16 - Creating Effective Referals
- Episode 17 - Your Story
- Episode 18 - Proposal Template
- Episode 19 - What vs When
- Episode 20 - Road Blocks
- Episode 21 - A Cancellation Prevention Excerise
- Episode 22 - The Personal Touch
- Episode 23 - Doing Your Homework
- Episode 24 - It's About Time
- Episode 25 - Keeping Up Appearances
- Episode 26 - Booking the Next Meeting
- Episode 27 - Setting the Objectives
- Eposide 28 - Being Upbeat
- Episode 29 - The Agenda
- Episode 30 - Creating Genuine Empathy
- Episode 31 - Key Questions
- Episode 32 - Goals and Challenges
- Episode 33 - Agreeing the Way Forward
- Episode 34 - Sincere Appreciation
- Episode 35 - Old Technology
- Episode 36 - Lines of Communications
- Episode 37 - Briefing the Team
- Episode 38 - Scheduling Each Step
- Episode 39 - Importance of Rehearsal
- Episode 40 - The Hyper-connected World
- Episode 41 - The New Business Model
- Episode 42 - The Cloud
- Episode 43 - Fee Growth Challenges
- Episode 44 - The NOW! Accountant
- Episode 45 - Let's Meet TOM
- Episode 46 - The DNA of Marketing in Our Blood
- Episode 47 - Understanding TOM
- Episode 48 - TOM's Private Life
- Episode 49 - What Accountants Tell Me
- Episode 50 - The Water Law