Get Your Prices Right...

...and build your profitable accounting firm

The topic of pricing has been analysed within an inch of its life and because of that, it makes the topic of pricing as complex as possible. 

There are many experts out there who want to make the subject of pricing into such micro-niche content that it lasts them for an entire career.

This makes pricing for accountants far more complex for the average student, client or person can be expected to understand.

There is very simple pricing methodology which is much more straightforward and common sense based but which is ignored by the profession and seemingly proves hard for professionals to grasp.

In short, pricing has been made overcomplicated.

When pricing any piece of work for a client or prospect, whether we are talking about compliance work, compliance with extra work orders, advisory work, special projects or one-offs, you need only 3 prices.

'The Price is Right' is the collection of my best pricing resources to help you charge the prices you need to build a profitable firm and stop trading time for money once and for all. 

Meet Martin Bissett

Founder of Addviser+

Martin Bissett is the founder of the Upward Spiral Partnership, the international consulting firm that specialises in enabling the accounting profession to win higher-end clients, create leaders from their ranks and save lives.

His professional purpose is to alert the accounting profession to the profound outcomes that their advisory expertise can create in the lives of their clients.

At the same time, he also alerts the accounting profession to the profound difficulties that can arise in the lives of their clients when they choose not to educate their clients about the impact that their advisory expertise can have.

The Upward Spiral Partnership is the 4th business Martin has played a key role in building and the first of his own. 

In the first 5 years of USP, Martin has: 

  • Been engaged/retained by 4 of the World's Top 10 Accounting associations and 6 of the Top 10 in the UK. 
  • Authored 9 books including Passport to Partnership, content from which has been adopted into the curriculum of AAT Level 3 courses, and taught in selected UK colleges and US CPA Societies.  
  • Been retained by Accountingweb as a judge of their prestigious practice excellence awards for three years in a row. 
  • Been highlighted as ‘one to watch’ in AccountingToday’s Top 100 Most Influential countdown for 2 years running. 
  • Spoken on 4 continents. 
  • Created several trademarked items of intellectual property including the ACCOUNTS™ system and ‘Martin’s Relationship Pricing™’ Model. 
  • Written for several professional publications including AccountingToday, AccountingWeb, CPA Practice Advisor and Chartered One. 
  • Sat on many international expert panels and guested on professional podcasts in the US, UK, and Australia. 
  • Sits on a parliamentary steering committee tasked with bringing advisory services to the fore in the accounting profession.


The outcome of Martin’s work is profitable new business for the practices he is engaged by, alongside the fine-tuning of teams of partners and emerging leaders who can develop new business by increasing their commercial awareness for themselves, without significant ongoing third party assistance. 

Previously, Martin served 10 years as a director (appointed at age 26) on the board of a marketing consultancy firm serving the accounting profession. There, he held the responsibility for the growth of the client base including six of the U.K.’s top 30 accountancy firms. 

He now coaches, mentors, speaks, trains and consults with accounting firms worldwide.

In total, he has worked with over 1800 firms of accountants and found it unnecessary to keep track of his contributions to the new business growth of those firms once it surpassed £500m collectively. 

What's Included?

Your Pricing Resources

  • 1

    Pricing: In Video

    • The Problem with Pricing in a Pandemic

    • Should Your Firm Rely on Technology to Set Your Pricing?

    • What's the Best Way to Price?

    • How to Re-Price Existing Clients

    • How to Overcome Price Objection

    • There Are Only Three Prices You'll Ever Need

    • Frequently Asked Questions: How Do We Best Discuss Pricing?

    • The Bottom Line: Price (1)

    • The Bottom Line: Price (2)

    • New Clients NOW: Communicating Your Value

    • New Clients NOW: The Model for Winning New Fees

    • Live in Paris: The Improvement is Your Value

  • 2

    Pricing: PDF Downloads

    • USP Principle: Pricing - There Are Only Three Prices You'll Ever Need

    • I Just Don't Know How to Increase My Fees

    • Practice Growth Checklist

    • The New Client Pipeline Tool

    • Converting Leads into Clients: Preparation before the 2nd Meeting with a Prospect

Accelerate Your Firm's Growth

Get the 3 prices you will ever need and build a profitable firm