The Expert Interviews

It was against the backdrop of the era of a life-changing brand new technological innovation called the ‘information superhighway’ (later to become the internet) when I was first introduced to the world of professional services and to the ‘Added Value’ revolution that was becoming established in accounting practices from California to Cumbria.

Word was spreading quickly that accountants could become something more to their clients and themselves than just ‘recorders of historical performance’ and that they could help their clients ‘create their future rather than record their past’.

These were the buzz phrases of the time and fast forward years later, attention now turns to the next generation of leaders and how they harness the new business environment that the world wide web made possible, to thrive in their careers.

It was this new question that motivated me to reach out to experts from around the world, some who drove an entire profession forward back then, some who are doing it now and others who do both on a perpetual basis.

All of them have been examples to me in one form or another and I extend my sincere gratitude to them both for what they’ve taught me and for their receptiveness in allowing me to include their thoughts for this project.

I hope that whether you’re picking up this text as an established partner or a future leader, you’ll have your outlook about your role and future improved greatly by the wisdom found within these pages.

I certainly have!

Meet the Experts

Meet Martin Bissett

Martin Bissett is the founder of the Upward Spiral Partnership, the international consulting firm that specialises in enabling the accounting profession to win higher-end clients, create leaders from their ranks and save lives.

His professional purpose is to alert the accounting profession to the profound outcomes that their advisory expertise can create in the lives of their clients.

At the same time, he also alerts the accounting profession to the profound difficulties that can arise in the lives of their clients when they choose not to educate their clients about the impact that their advisory expertise can have.

The Upward Spiral Partnership is the 4th business Martin has played a key role in building and the first of his own. 

In the first 5 years of USP, Martin has: 

  • Been engaged/retained by 4 of the World's Top 10 Accounting associations and 6 of the Top 10 in the UK. 
  • Authored 9 books including Passport to Partnership, content from which has been adopted into the curriculum of AAT Level 3 courses, and taught in selected UK colleges and US CPA Societies.  
  • Been retained by Accountingweb as a judge of their prestigious practice excellence awards for three years in a row. 
  • Been highlighted as ‘one to watch’ in AccountingToday’s Top 100 Most Influential countdown for 2 years running. 
  • Spoken on 4 continents. 
  • Created several trademarked items of intellectual property including the ACCOUNTS™ system and ‘Martin’s Relationship Pricing™’ Model. 
  • Written for several professional publications including AccountingToday, AccountingWeb, CPA Practice Advisor and Chartered One. 
  • Sat on many international expert panels and guested on professional podcasts in the US, UK, and Australia. 
  • Sits on a parliamentary steering committee tasked with bringing advisory services to the fore in the accounting profession.

The outcome of Martin’s work is profitable new business for the practices he is engaged by, alongside the fine-tuning of teams of partners and emerging leaders who can develop new business by increasing their commercial awareness for themselves, without significant ongoing third party assistance. 

Previously, Martin served 10 years as a director (appointed at age 26) on the board of a marketing consultancy firm serving the accounting profession. There, he held the responsibility for the growth of the client base including six of the U.K.’s top 30 accountancy firms. 

He now coaches, mentors, speaks, trains and consults with accounting firms worldwide.

In total, he has worked with over 1800 firms of accountants and found it unnecessary to keep track of his contributions to the new business growth of those firms once it surpassed £500m collectively. 

Are You an Established Partner?

Or a Future Leader?

A wealth of expertise, insight and inspiration in the line up of forward-thinking individuals who have, and continue to make, their mark on the accounting profession. You will have your outlook about your role and future improved greatly by the wisdom found within these pages.
line up of experts